The Facebook Ads lessons can also be accessed in the Monthly Trainings area.

This training is based off a talk I did at The Women’s Collective Big Conference in October. If you need clarification on anything let me know by posting a comment below, and also check out the Facebook Ads – Tips, Tricks and Demonstrations thread.

Follow these simple steps to get started with your ad creation in Facebook.

1. Create & install the Facebook Pixel

Do Step 1 only of these instructions to create your pixel.

Then install the Pixel using the PixelYourSite plugin

Follow this video to install the plugin:

Go to Ads Manager (from your fb shortcuts, or go to facebook.com/powereditor) > Menu > All Tools > Pixels and copy your unique Pixel ID number

Follow this video to install the pixel:

2. Create a custom audience

The Custom Audience is used to define who you are targeting with your ad. Don’t make the mistake of lumping different audiences in together – you want to create an individual custom audience for each of your customer personas and create a specific ad for each one.

3. Set up a custom conversion

The Custom Conversion is used to track people you identified in your Custom Audience, through your Ad, to your confirmation page. In the Custom Conversion we are identifying what page we want our audience to ultimately land on – most likely a confirmation page for an email signup, or a thank you page from making a purchase.

4. Create an ad

It’s now time to create a Facebook Ad specifically for your audience you’ve identified, and track the success of the ad with the custom conversion you’ve set up.

Be sure to post any relevant resources you find to the forums so other members can benefit also – a rising tide lifts all boats!